The Fiore family began farming their estate holdings in the hills of Asti, Verduno, Neive, and Tresio in the 1920’s. It was a common story of the times, as growers and simple wine-makers they sold their production to local bottlers and cooperatives. Today, Andrea Fiore is the new face of the farm and in 2011 began bottling under the family name. This transition is a monumental moment for a family as they begin to realize their potential of producing estate bottled wines. Andrea was the first to graduate from the University of Alba’s enology program but he learned the ‘ropes’ from his father and grand-father. They are lucky and have holdings in prized locations in Barolo, Barbaresco and Asti. The Barbera d’Asti vineyards are hillside sites with full southern exposure and planted to softer limestone based soils. Barolo holdings are in the Verduno commune which has recently received great attention as its location next to the Tanaro helps to create one of the freshest terriors in Barolo. They continue to rent 20% of their vineyards but all farming operations are conducted by the family.